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Can I turn my logo into an animated character?

Published · 0:26

Yes, if the logo has a face or a character shape. Flat logos are traced into vector parts and rigged; detailed or 3D logos keep their pixels and get squash, stretch, tilt and blinks. Text-only wordmarks suit a logo reveal better than character states.

Illustrated with our own character, Sparky. Not affiliated with any company or product mentioned.

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