Should my app have a mascot?

Only if the character has a real job, such as guiding onboarding, signaling progress or softening errors. Advertising research credits recurring brand characters with stronger results, but it comes mostly from vendors such as System1 and covers ads, not apps. Start with a few key moments and A/B test retention before rolling it out.

Illustrated with our own character, Sparky. Not affiliated with any company or product mentioned.